New Designer for Severnaya

clothing designer fashion outdoors women womenswear

Severnaya welcomes a new designer on the team—Yinchen Niu, who recently graduated from California Institute of the Arts in 2018. She worked as the Production Coordinator for King Baby Studios and is a freelancer for the TV and movie title sequence company yU+co.

As Creative Director, she begins by creating our new Desert Visions Collection. Her passion for nature and travel brings fresh perspectives and ideas to our endeavor in fashion and empowering women around the world.

She finds inspiration from yoga, meditation and her prior design experiences. She uses her craft to inspire others to live life to the fullest. Her journeys around the world (Netherland, UK, Australia, Japan and South America) motivate her to make impactful designs that have unique stories and concepts woven into each individual piece.


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